TIED
Elonu side
Elonu
$00 of 9 placements claimed
The crowd decides
Let's see who wins.
A fictional fight with real brand sponsorships. Pick a fighter and put your logo in their corner. Confirmed sponsorship totals $0.
What is Fight Club?The live crowd
— watching now
— watched today
—all-time visitors
Connecting to the crowd…
Fight started · Results in
—d—h—m—s
The fight is currently tied.
Loading the arena
Elonu side · 0/9 spotsElonu$0
Marku side · 0/9 spotsMarku$0
The project
What is Fight Club?
Fight Club is an interactive parody sponsorship marketplace built around a fictional Elonu versus Marku matchup. There is no physical fight. Brands choose one of 18 digital logo placements on the 3D fighters.
Once a sponsorship is confirmed, its logo appears in the arena and the public score and sponsor history update. A higher confirmed sponsorship can replace a placement under the sponsorship rules.
01 The current score
Confirmed sponsorship decides the lead
Who owns the crowd?
Each fighter's total is the confirmed sponsorship across all nine positions. Every confirmed takeover updates the score and leader automatically.
TIED
Marku side
Marku
$00 of 9 placements claimed
02 The tape
Every confirmed takeover
Sponsor history.
BrandPlacementConfirmedSponsorship
Be the first in their corner.
Confirmed sponsors and their sponsorships will appear here. Your brand could start the story.
Your brand. Their corner.
See open spots